RE:DREAMER
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The brand that once seen, you won't forget.
搶佔受眾的心智:一個看過就無法忘記的品牌
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Brand Theory | 品牌論述We've seen the future of physical & digital world prosperity, how do we tell people in branding way?
我們已經看見虛實共榮的未來,品牌該如何告訴大家這件事? |
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Brand theory_
In this project we're using the tool of brand onion, and during the process of sculpting the RE:DREAMER brand, we've gone through six workshops including brand personality, brand values, brand purpose (using the butterfly model), brand POD, and brand TOV writing. Starting from the core of "virtual-reality integration", we've constructed a complete brand worldview. During the brand personality workshop, we decided to use "rebel" as our brand archetype, because RE:DREAMER is a pioneer in virtual-reality integration in the early days of Web3, and promotes new technology applications. Our brand relies on breaking rules and challenging conventions. But we don't see "rebel" as a revolutionary army, but rather as street rockers. We don't encourage zero-sum or fortress thinking, but rather carry love and peace while questioning tradition and authority. And based on this, we developed the entire brand setting. 品牌論述_ 在這個專案中我們使用的工具是品牌洋蔥,形塑RE:DREAMER品牌的過程中進行了六個工作坊,包含品牌個性、品牌價值、品牌目的(使用蝴蝶模型)、品牌POD、品牌TOV寫作等,從「虛實整合」這個核心出發,架構出完整的品牌世界觀。 在品牌個性的工作坊中,我們決定使用「叛逆者」這作為品牌角色原型,因為RE:DREAMER是在Web3初期的虛實整合倡議者,並推廣新技術應用,其仰賴的是打破陳規與號招力等特質。而後進一步定義所謂的「叛逆者」並非革命軍隊,而是街頭搖滾,我們並不鼓勵零和或壁壘,而是一邊承載著愛與和平一邊質疑傳統與權威,並依此展開整個品牌設定。 |
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Visual Guideline | 視覺規範With limited resources, startups can grab the audience's mind by using an unforgettable brand impression.
資源有限的新創公司,就用難忘的品牌印象搶佔受眾的心智空間吧 |
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Logo and transformations_
RE:DREAMER is a brand that tells the story of the NFT redeem protocol, so the logo is designed as an opening blind box/courier box, symbolising the connection between digital goods and physical goods. For various practical situations, five different transformations are extended, including the large box (Box-L), the small box (Box-S), the long logo, the short logo, and the mini logo, to meet the needs of digital and physical printing. The logo design was completed, and we registered trademarks in both the United States and Taiwan. 標誌與應用變形_ RE:DREAMER是講述NFT兌換協議的品牌,因此標誌設計成一個即將打開的盲盒/快遞盒,象徵數位商品與實體商品的連結,並為了應用在各式實際場景上,延伸出五種不同變形,包含大盒(Box-L)、小盒(Box-S)、長標誌、短標誌、以及迷你標誌,以符合數位及實體印刷的需求。 Logo設計完成後,我們便在美國及台灣皆註冊商標。 |
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Ghost: DR.EAMER_
The Ghost is the most soulful transformation of the RE:DREAMER logo, inspired by "Ghost in the Shell." In the digital world, the individual ghost (or soul) truly communicates and has meaning. Corresponding to the brand's handling of the integration of virtual and reality, no matter how the form changes, the only thing that remains constant is the Ghost. The Ghost also represents the wisdom of the masses. Redeem protocol is a collective endeavor, and by embracing all streams, it becomes stronger. The place where the thoughts and souls of the people converge is the Ghost. In practical application, it is like a mask such as Guy Fawkes or Batman, wearing it you can become a RE:DREAMER. 鬼:伊莫博士_ 鬼是RE:DREAMER標誌中最具靈魂的應用變形,這個創作啟發自《攻殼機動隊》,在數位世界中真正進行交流並具存在意義的是個體的鬼(亦翻譯為靈魂),對應到品牌處理虛實整合的過程中,無論型態如何轉換,唯一不變的是鬼。 鬼亦代表群眾智慧,Redeem protocol是眾志成城的事業,廣納百川才能變得強壯,而眾人的思想與靈魂交匯處就是鬼。作為實際應用上,祂是像V怪客或蝙蝠俠的面具一樣的造型裝備,戴上就能成為RE:DREAMER。 |
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Stick 'em everywhere_
Inspired by the stickers of street rock bands, we want you to stick our brand logo everywhere, on laptops, phone booths, and even other logos. Just like all street artists, put our name down before getting permission. We've also designed a series of "Empowered by RE:DREAMER" labels, so all our partners, whether digital or physical, can slap on the RE:DREAMER labels and join the ecosystem of the Redeem Protocol together. 無處不貼_ 靈感來自街頭搖滾的樂團貼紙。 我們希望大家將品牌Logo像貼紙一樣貼得到處都是,筆電殼上、變電箱上、別人的Logo上。也像所有的街頭藝術家一樣,沒有徵詢你的同意之前就先把自己的名字留在上面。 同時我們也設計了一系列的Empowered by RE:DREAMER的標籤,讓所有合作夥伴不管是數位或實體的版位,都能將自己貼上RE:DREAMER的標籤,讓大家一起進入兌換協議的生態鏈。 |
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#TWOM_
"Two worlds, one market" - our brand slogan sums up the integration of the virtual and real worlds in a catchy and easy-to-remember way, and represents our ultimate goal of connecting the Web2 and Web3 worlds. #兩世一市_ 品牌精神標語是「兩個世界,一個市場」,以朗朗上口的簡短標語解釋虛實整合,並將Web2及Web3這兩個世界串連起來的品牌終極目標。 |
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Brand Pattern: SKY & SPARKS_
Inspiration for the sky comes from "#TWOM", where the two extremes of purple and yellow on the colour wheel are blended together to create a contrasting colour scheme, the "SKY", which serves as the main brand identifier, spreading boldly across all planes, creating a strong brand visual and association. In our early brand strategy, "SKY" is the most important visual identifier. Its strong visual impact is almost unforgettable, effectively capturing the audience's mind space. But there will come a day when you will need another pattern, and that is "SPARKS." The motivation for creating "SPARKS" comes from balancing the flashy and spectacular "SKY." With a combination of dark grey and brand purple, "SPARKS" serves as a backup brand pattern, suitable for more low-key occasions. 品牌圖騰:天空和火花_ 天空靈感來自「#TWOM」,就像將色相環上兩極的紫色及黃色融合在一起,在此語境下創作出間曾融合的對比色圖騰「天空」,並作為主要品牌識別圖騰,大刀闊斧地鋪張在所有平面處,製造強烈的品牌視覺與聯想。 我們所設定的早期品牌策略中,「天空」是最重要的視覺識別意象,由於他強烈的視覺衝擊,幾乎讓人看了一眼就再也無法忘記,很好的搶佔了受眾的心智空間。 總有一天你會需要另一個圖騰,那就是「火花」。「火花」的創作動機來自於平衡高調而氣焰不凡的「天空」,以腦內灰搭配品牌紫,作為品牌圖騰的備案。適合用在比較低調的場合。 |
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RE:DREAMER font_
The RE:DREAMER font is used for other names related to the brand, such as sub-brand names, event names, etc. It is strictly regulated that it can only be used for names, with the aim of visually connecting its series of events with the parent brand. 品牌標誌字體_ RE:DREAMER Font用於其他和品牌相關的名稱,例如子品牌名稱、活動名稱等,嚴格規範僅可用於名字,目的是將其系列活動與母品牌做視覺連結。 |
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Identity & Applications | 識別與應用Apart from colours and fonts, the brand theory must also be implemented across all touchpoints.
顏色與字體之外,品牌精神也必須落實在所有接觸點上 |
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RE:DREAMER wear_
We wear no suits. They don't suit those who are agile, active, and quick on their feet. We run, jump, leap, breakthrough, struggle, dance, and party. Cap and hoodie are just perfect for RE:DREAMERs. 品牌穿搭_ 我們不穿西裝,那不適合敏捷、活躍、快步調的人。 我們奔跑、彈跳、跨越、突破、奮鬥、跳舞並參加派對。 鴨舌帽和帽踢正好適合RE:DREAMER。 >>Free mockup download>> |
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RE:DREAMER people_
Everyone is under RE:DREAMER's "SKY," so the headshot itself is also lit up with the yellow-purple colour scheme of the "SKY," and the background is also created with a variety of feelings using a combination of yellow, and purple. Business cards also use "SKY" as the main identification. 品牌人物_ 人們皆在RE:DREAMER的「天空」之下,因此頭像攝影本身也以「天空」的黃紫配色來打光,並也在背景以天空、黃色、紫色等三種搭配創造多元感。 名片也使用「天空」作為主要識別。 Photographer: Sherbet Photography Printer: Printinst |
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Redeem Protocol DAO NFT & Token_
The Redeem Protocol DAO has nine roles in ecosystem governance, and each NFT prototype is designed based on the rights and responsibilities of the different roles. Check out the RE:DREAMER white paper for detailed role descriptions. RPT (Redeem Protocol Token) is the token used in the DAO, its design prototype is inspired by the pinecone, which governs dreams and ghosts. 兌換協議DAO NFT & Token_ 兌換協議的DAO在生態系治理中有九個角色,依照不同角色的權利與義務設計出NFT原型。詳細的角色介紹請參考RE:DREAMER白皮書。 而RPT(Redeem Protocol Token)為DAO中使用的虛擬幣,造型原型靈感來自於掌管夢境與靈魂的松果體。 |
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Landing page: www.redreamer.io |官網設計
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Pop-up banner |易拉展設計
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Offline events identity|線下活動識別
Find RE:DREAMER | Animate designer_ 蔡宗勳 Tsung-Hsun Tsai
"Working with HeyBye to develop RE:DREAMER's brand was a fantastic experience. The team truly understood our vision for our web3 startup and was able to bring it to life through their expertise in brand theory, visual guidelines, and brand identification. The brand personality workshop was invaluable in helping us hone in on the "rebel" archetype, which perfectly captures RE:DREAMER's position as a pioneer in virtual-reality integration and its focus on breaking the rules and challenging conventions in the early days of Web3."
「真心推薦與HeyBye一起打造品牌!在打造RE:DREAMER品牌過程中,HeyBye透過多次的訪談與引導,深入了解我們身為Web3 startup的信念,並透過一系列品牌理論、視覺指南、品牌視覺工具將RE:DREAMER的理念視覺化。其中,品牌個性的討論帶給我們極大的信心,透過關鍵字,HeyBye將品牌定調為「Rebel」原型,完美掌握RE:DREAMER作為虛擬整合開創者的理念,體現Web3挑戰常規的文化。」 |
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