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Juicy Crazy
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Summary
A prepared frozen food brand that targets people who are busy working and have limited time to cook. The products include cooking sauces and ready-to-eat food. |
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Project Background
The brand design goal is to make people crave delicious and convenient food. The logo is designed with a sauce-shaped hand script and uses tomato colour as the brand colour. The "i" with the little garlic represent the brand's playful personality, and also garlic is one of the most important ingredients of that ready-to-eat food. |
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Dish Logo & Sauce Logo
To adapt the logo on bright and dark backgrounds with readability and identifiability, we offer two kinds of logos. The Sauce logo is best used on a dark background and the plate logo is best used on bright background. |
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Package Design
We offer two main products, one is sauces and another is ready-to-eat food. Sauces are contained in glass jars with designed labels. And ready-to-eat food wrapped in a carton. |
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